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CONTENT MARKETING STRATEGY

You could buy ads no one wants. Or you could reach, engage and convert new buyers with effective content marketing strategy. We can help you figure out how to get it done.

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Make your event a success. Michael is a sought-after Marketing and Leadership keynote speaker, bringing audiences all over the world from inspiration to action.

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We all have too much product content. And not enough customer content. We can help you create content that connects with your buyers.

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For the 182nd episode of The Marketing Book Podcast, I interview Jeb Blount, author of Objections: The Ultimate Guide fo [...]

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There are many reasons to rebrand your business. It could be anything from updating your logo and design themes to be mo [...]

This Is the Secret to Being as Productive as an Entire Marketing Team

For small business leaders and entrepreneurs, getting everything checked off your marketing to-do list can feel like you [...]

Sorry, Your B2B Content Is TL;DR

We all have that friend — you know, the one who is constantly texting you their life story. If you even bother to open [...]

Big Data Trends You Should Know About in 2018 [Infographic]

The term Big Data refers to the entirety of the process that information goes through for real-world application. This m [...]

Should CPG Brands Care About User Experience?

By Brittany HodakThe consumer product goods (CPG) category seems virtually set up for success. Its products — rang [...]

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ABOUT MICHAEL BRENNER

Michael Brenner has been working in leadership, marketing and sales roles for more than 20 years serving a diverse group of industries.

The one thing that ties his experience together is a relentless focus on delivering customer value that brings business results you can report to the CEO.

He believes strongly in the power of a customer-centric culture and highly-engaged employees to deliver on the promise of effective marketing and business results.

Michael Brenner started his career in Sales and Marketing serving some of the world’s greatest brands with the Nielsen Company.

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Testimonials
Douglas Karr

As a marketer, there’s nothing more frustrating and time-consuming than having to deal with moving data and the associated data integrity issues. Validity is comprised of software services and solutions that help enterprises know where they stand with their data with ongoing assessments, alerts, and tools to correct data issues. For over a decade, tens of thousands of administrators in over 20 countries across the world have trusted Validity to regain integrity with their CRM data. The Validity platform includes: Validity DemandTools – No organization is immune to dealing with challenges of keeping their database

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In this MarTech Interview, we speak to Mike Prasad. Mike has diverse experience as a technology entrepreneur, investor, and strategist with expertise in marketing, branding, UI/UX, product development, cross-market finance, and platform creation. Mike focuses on applying new technologies and initiatives, from macro-level strategy to hands-on execution. Mike developed the brand for Kogi BBQ (http://kogibbq.com),…

In this MarTech Interview, we speak to Melinda McLaughlin, Chief Marketing Officer at Extreme Reach. Melinda is a superstar in the industry - recently recognized by the Stevie Awards for Women in Business, with the gold for Female Executive of the Year. Melinda is responsible for spearheading all aspects of the company’s global marketing and…

In this MarTech Interview, we speak to Paul Mealy, author of Virtual Augmented Reality For Dummies an easy-to-understand primer on Virtual Reality and Augmented Reality. Virtual Reality (VR) and Augmented Reality (AR) are driving the next technological revolution. If you want to get in on the action, Paul's book will help you understand what…

In this MarTech Interview, I interview Kerry Bianchi, the CEO of Visto. Kerry is the leader in the programmatic industry, a board member of IAB, a Top 50 Women in Brand Marketing, and 2017 Silver Stevie Award winner for “Female Executive of the Year, Business Services – Computer Services and Software. Kerry is the CEO…

Dana Hamerschlag is a Harvard Business grad and leader in the sales technology industry who leads product innovation at sales consulting firm Miller Heiman Group. Dana explains, despite the hype, most organizations aren’t doing much with AI, but rather analytics. Why that is? People haven’t invested in the right data sets to use AI engines…

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From the December 2007 Issue
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Executive Summary

Reprint: R0712C

A well-told story’s power to captivate and inspire people has been recognized for thousands of years. Peter Guber is in the business of creating compelling stories: He has headed several entertainment companies—including Sony Pictures, PolyGram, and Columbia Pictures—and produced , and , among many other movies. In this article, he offers a method for effectively exercising that power.

For a story to enrapture its listeners, says Guber, it must be , embodying his or her deepest values and conveying them with candor; , delivering on the promise that it will be worth people’s time by acknowledging listeners’ needs and involving them in the narrative; , appropriately matching the context—whether it’s an address to 2,000 customers or a chat with a colleague over drinks—yet flexible enough to allow for improvisation; and , conveying the teller’s passion for the worthy endeavor that the story illustrates and enlisting support for it.

In this article, Guber’s advice—distilled not only from his years in the entertainment industry but also from an intense discussion over dinner one evening with storytelling experts from various walks of life—is illustrated with numerous examples of effective storytelling from business and elsewhere. Perhaps the most startling is a colorful anecdote about how Guber’s own impromptu use of storytelling, while standing on the deck of a ship in Havana harbor, won Fidel Castro’s grudging support for a film project.

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I’m in the business of creating compelling stories. As a filmmaker, I need to understand how stories touch audiences—why one story is an instantly appealing box office success while another fails miserably to connect. I’ve been fortunate enough to work with some of the world’s most talented storytellers—gifted directors, novelists, screenwriters, actors, and other producers—and from them I’ve gleaned insights into the alchemy of great stories. Make no mistake, a hit movie is still an elusive target, and I’ve had my share of flops. But experience has at least provided me with a clear sense of the essential elements of a story and how to tap into its power.

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